Uptown Normal x Illinois State University

Signage & Environmental Design, Brand Identity, Creative Direction, Hand-Lettering, Illustration, Motion Graphic

As the graphic designer for the Town of Normal, IL, this update to their campaign Uptown’s for the Birds welcomes students back to Uptown Normal. By adhering to Illinois State University’s brand colors, we created a more organic, energetic campaign by hand-lettering the typography. This campaign was so successful that we ran out of t-shirts on two separate occasions.