Derek Stone

The brand identity I created for Artist Magnet Justice Alliance positions the organization as professional yet approachable in the philanthropic space.

The logomark displays a forward-pointing arrow which represents the growth and positive change the nonprofit produces for under-resourced community members in the arts.

The typography mirrors its partner organization, Artist Magnet, which displays an accessible and versatile typeface.

The attractive brand identity cleverly pulls its colors from Artist Magnet’s logomark, combining the red and blue to create a revitalized palette of purples that allows them to stand out among competitors.